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Email Marketing

Email marketing is a form of digital marketing that involves sending promotional messages or commercial content to a group of people via email. It is a cost-effective and targeted way to promote products, services, events, or other marketing initiatives to a specific audience.
Email marketing can also be used to build relationships with customers, increase brand awareness and loyalty, generate leads, and drive sales. It typically involves creating an email list of subscribers, designing and sending emails, and analyzing the results to optimize future campaigns.

What is email marketing?

Email marketing is a digital marketing strategy that involves sending commercial messages to a group of people via email. It can be used to promote products, services, and events, as well as to build brand awareness and loyalty.

What are the benefits of email marketing?

Email marketing has several benefits for businesses, including:

Cost-effectiveness: Email marketing is one of the most cost-effective digital marketing channels, as it doesn’t require printing or postage costs like traditional direct mail marketing.
Targeted and personalized: Email marketing allows businesses to segment their email list and send personalized messages to specific groups of subscribers based on their interests, demographics, behavior, and past purchases.
Increased engagement: Email marketing can help businesses stay top-of-mind with their customers by delivering timely, relevant, and engaging content to their inbox.
Measurable and trackable: Email marketing provides businesses with data and insights to track and measure the performance of their campaigns, including open rates, click-through rates, conversion rates, and revenue generated.
Builds customer relationships: Email marketing can help businesses build long-term relationships with their customers by providing them with valuable content,

Email Marketing Compaign

What is an email marketing compaign?

you stay top-of-mind by providing communication to their personal inbox, and you can do it at scale with marketing automation software.An email marketing campaign is a scheduled series of emails used to nurture leads and current customers to encourage engagement and increase sales. Each individual email leads to a specific call-to-action, i.e. getting users to sign up, book a call, continue reading, or add a product to their cart.

Email campaigns are an important part of inbound marketing, an ongoing process and philosophy (coined by HubSpot in its early days) where marketers meet buyers in whatever stage of the journey they’re in.

Inbound marketing acknowledges that not everyone is ready to buy from you at this exact moment, which is why email is such an important channel. It helps

Email marketing isn’t an invitation to send emails with reckless abandon, though. You always want to make sure every email offers something of value to whoever ends up reading it (because this is how you can nurture a conversion) and that all recipients have opted in to receive emails from you — there’s nothing worse than being an unwelcome guest.

Effective Email Marketing Campaigns

An email marketing campaign is as effective as its ultimate goal. Here are some examples of different purposes your email campaign may set out to accomplish:

1. Traffic Generation Email Marketing Campaigns

One of the biggest benefits of email marketing? Getting click-throughs to pages on your website.

In fact, 45.2% of marketers listed generating web traffic as one of the primary objectives of their email marketing campaign, according to our most recent email marketing survey.

Email marketing boost your referral traffic and drives visitors who’ve already shown an interest in your business, making it more likely that they’ll act once they get to your site.

Overall, email is an effective promotion channel for the high-value content you create on your website. It can help you drive qualified traffic to your product pages, blog posts, and web pages, consequently boosting conversions.

The image below is a great example of how to seamlessly drive traffic to an external page with a clear CTA. If you’ve already captured attention with your copy, readers are more inclined to click and learn more.

Pro tip: To get a better idea of what exactly helps drive traffic to your website, you can track your emails with HubSpot’s sales software. It notifies you whenever leads open up your emails, what links they clicked, and stores these interactions directly in your CRM — it gives the insights necessary to fine-tune your campaigns for maximized results.

2. Awareness Email Marketing Campaigns.

43.9% of marketers in our survey listed increasing brand awareness as one of the primary objectives of their email strategy. As luck would have it, brand awareness email campaigns help you solve for your readers and also establish yourself as a leader in your industry.

Not everyone who opts into your email list is ready to make a purchase, so email marketing helps you stay top of mind while and provide the educational content that is most relevant to them.

If subscribers hear more from you than your competitors, they’re more likely to rely on you when they need more information on a topic — or when they need a certain product.

3 .Best Email Marketing Campaign Examples

If you’re reading this, you probably have an email address (or two, or three …). In fact, you’ve probably been sending and receiving emails for years, and you’ve definitely received some questionable deliveries in your inbox.

Whether they were unexpected, uninformative, or had a subject line tHaT wAs fOrmAtTeD liKe tHiS, we bet you didn’t hesitate to direct them towards the trash, right? (Some consumers go so far as to create a junk email to dodge unwanted emails).

While email has managed to stand the test of time, some marketers haven’t updated their strategies since its inception. To ensure you’re sending modern emails that warrant the recipient’s precious time and attention, I’ve compiled a list of compelling email examples to inspire your next campaign.

Pro Tip: If you need assistance creating emails, HubSpot’s campaign assistant can help write email marketing campaign materials. Furthermore, HubSpot’s email marketing tools are available to help you craft and execute a winning email marketing strategy.

1. AutoTrader

Marketing Campaign: Email Preferences

Great companies are always evolving, and your customers expect to experience change. What they don’t expect (because too many companies haven’t lived up to this end of the bargain) is to be told about those changes.

That said, this email from AutoTrader serves as a refreshing change of pace.

Why I Like This Email:

This email puts the expectations for communications moving forward into the hands of the recipient, letting them decide how often they want to hear from you. If you change how you communicate with a lead or customer, giving them a clear, fair warning is a best practice. If they aren’t on board, they can make necessary changes to keep their inbox clean.

also love the clear headline, clean design, and eye-catching call-to-action (“Stay subscribed”).

Marketing Campaign: Engagement

The average person subscribes to 2.8 streaming channels.With several platforms vying for our attention, brands like Netflix have gotten more targeted with its emails.

This email from Netflix provides a curated list of new shows the customer may be interested in based on their watch history.

It’s skimmable with plenty of visuals supporting the new releases and provides a CTA that prompts you to watch the trailer.

It also uses Netflix’s familiar black-and-red design, so that the recipient feels like they’re scrolling through Netflix, demonstrating the importance of keeping branding consistent across all your messaging channels.

Why I Like This Email:

The CTAs in this email entice the user to stop what they’re doing and head over to Netflix to check out the new content. It also includes a “Top Picks for You” section that shows personalized recommendations for the user.

4.Marketing Campaign: Promotion

I can’t wrap a gift to save my life, so I always go the way of a fun-looking gift bag and mountains of tissue paper. J.Crew Factory understands this struggle and created the email above to tell me and the rest of the community incapable of pulling off Pinterest-worthy wrap jobs that we have other options: gift cards.

The email does an incredible job at lowering the purchasing barrier in two ways: telling me about the two different ways to pick up a gift card (in store or online), and a map to the nearest store location if I decide to make an in person visit. Both of these inclusions align with the overall intent of the email: reducing stress.

Why I Like This Email

J.Crew combines humor with a low-stress, low-friction solution to a gifting struggle that many people have. It also lowers all barriers to purchase by laying out my options in the email so I don’t have to do any further research.

I also love the image of a shoddily wrapped gift, signaling how much easier it is to buy a gift card — no wrapping required.

What to look for in a good email marketing platform

The best email marketing platforms will equip you with tools like intuitive email builders, email templates, and ways to personalize emails. They also offer advanced features like segmentation and automation to help you engage subscribers and strengthen customer relationships. Finally, each service should have a strong infrastructure to make sure your emails get delivered.

Features to look for

Email lists. Creating email lists is a must-have. From there, you should be able to easily create campaigns to target your lists (like “newsletter subscribers”). Good email list management will help you send emails that are relevant to different audiences and get your emails in the inbox.

Signup forms. A staple for lead generation. Signup forms are placed on your website and social media to find new leads and build your email list.

Customer segmentation. Your email marketing service should also help you target specific audiences and interest groups. Use segmentation to further tailor your marketing campaigns for higher success.

Transactional emails. Payment confirmations, shipping updates, password resets — these are all non-promotional messages that are also important for your customers’ well-being and help things run smoothly.

Email automation workflows. When managing hundreds or even thousands of contacts, it’ll be nearly impossible to send out campaigns without automation. Trigger emails at the perfect time in response to customer actions or needs.

Need to onboard new subscribers? Automate welcome emails. Are customers leaving items in their carts? Automate an abandoned cart sequence. Automation workflows can get as complex as you want and keep contacts engaged without extra effort on your part.

Email lists. Creating email lists is a must-have. From there, you should be able to easily create campaigns to target your lists (like “newsletter subscribers”). Good email list management will help you send emails that are relevant to different audiences and get your emails in the inbox.

Signup forms. A staple for lead generation. Signup forms are placed on your website and social media to find new leads and build your email list.

Customer segmentation. Your email marketing service should also help you target specific audiences and interest groups. Use segmentation to further tailor your marketing campaigns for higher success.

Transactional emails. Payment confirmations, shipping updates, password resets — these are all non-promotional messages that are also important for your customers’ well-being and help things run smoothly.

Email automation workflows. When managing hundreds or even thousands of contacts, it’ll be nearly impossible to send out campaigns without automation. Trigger emails at the perfect time in response to customer actions or needs.

Need to onboard new subscribers? Automate welcome emails. Are customers leaving items in their carts? Automate an abandoned cart sequence. Automation workflows can get as complex as you want and keep contacts engaged without extra effort on your part.

The 11 best email marketing platforms

Brevo — Best for growing small businesses
HubSpot — Best for enterprise
Mailchimp — Best for simple emailing
ConvertKit — Best for content creators
MailerLite — Best customer support
Klaviyo — Best for customizable automation
AWeber — Best for bloggers
ActiveCampaign — Best for premade automation workflows
GetResponse — Best for running webinars
Constant Contact — Best for nonprofits
Campaign Monitor — Best for email template selection

Email Marketing

Email marketing is a form of digital marketing that involves sending promotional messages or commercial content to a group of people via email. It is a cost-effective and targeted way to promote products, services, events, or other marketing initiatives to a specific audience.

Email marketing can also be used to build relationships with customers, increase brand awareness and loyalty, generate leads, and drive sales. It typically involves creating an email list of subscribers, designing and sending emails, and analyzing the results to optimize future campaigns.

What is email marketing?

Email marketing is a digital marketing strategy that involves sending commercial messages to a group of people via email. It can be used to promote products, services, and events, as well as to build brand awareness and loyalty.

What are the benefits of email marketing?

Email marketing has several benefits for businesses, including:

Cost-effectiveness: Email marketing is one of the most cost-effective digital marketing channels, as it doesn’t require printing or postage costs like traditional direct mail marketing.

Targeted and personalized: Email marketing allows businesses to segment their email list and send personalized messages to specific groups of subscribers based on their interests, demographics, behavior, and past purchases.

Increased engagement: Email marketing can help businesses stay top-of-mind with their customers by delivering timely, relevant, and engaging content to their inbox.

Measurable and trackable: Email marketing provides businesses with data and insights to track and measure the performance of their campaigns, including open rates, click-through rates, conversion rates, and revenue generated.

Builds customer relationships: Email marketing can help businesses build long-term relationships with their customers by providing them with valuable content,

Email Marketing Compaign

What is an email marketing compaign?

Email campaigns are an important part of inbound marketing, an ongoing process and philosophy (coined by HubSpot in its early days) where marketers meet buyers in whatever stage of the journey they’re in.

Inbound marketing acknowledges that not everyone is ready to buy from you at this exact moment, which is why email is such an important channel. It helps

Effective Email Marketing Campaigns

An email marketing campaign is as effective as its ultimate goal. Here are some examples of different purposes your email campaign may set out to accomplish:

1. Traffic Generation Email Marketing Campaigns

One of the biggest benefits of email marketing? Getting click-throughs to pages on your website.

In fact, 45.2% of marketers listed generating web traffic as one of the primary objectives of their email marketing campaign, according to our most recent email marketing survey.

Email marketing boost your referral traffic and drives visitors who’ve already shown an interest in your business, making it more likely that they’ll act once they get to your site.

Overall, email is an effective promotion channel for the high-value content you create on your website. It can help you drive qualified traffic to your product pages, blog posts, and web pages, consequently boosting conversions.

The image below is a great example of how to seamlessly drive traffic to an external page with a clear CTA. If you’ve already captured attention with your copy, readers are more inclined to click and learn more.

2. Awareness Email Marketing Campaigns.

43.9% of marketers in our survey listed increasing brand awareness as one of the primary objectives of their email strategy. As luck would have it, brand awareness email campaigns help you solve for your readers and also establish yourself as a leader in your industry.

Not everyone who opts into your email list is ready to make a purchase, so email marketing helps you stay top of mind while and provide the educational content that is most relevant to them.

If subscribers hear more from you than your competitors, they’re more likely to rely on you when they need more information on a topic — or when they need a certain product.

3 .Best Email Marketing Campaign Examples

If you’re reading this, you probably have an email address (or two, or three …). In fact, you’ve probably been sending and receiving emails for years, and you’ve definitely received some questionable deliveries in your inbox.

Whether they were unexpected, uninformative, or had a subject line tHaT wAs fOrmAtTeD liKe tHiS, we bet you didn’t hesitate to direct them towards the trash, right? (Some consumers go so far as to create a junk email to dodge unwanted emails).

Pro Tip: If you need assistance creating emails, HubSpot’s campaign assistant can help write email marketing campaign materials. Furthermore, HubSpot’s email marketing tools are available to help you craft and execute a winning email marketing strategy.

1. AutoTrader

Marketing Campaign: Email Preferences

Great companies are always evolving, and your customers expect to experience change. What they don’t expect (because too many companies haven’t lived up to this end of the bargain) is to be told about those changes.

That said, this email from AutoTrader serves as a refreshing change of pace.

Why I Like This Email:

also love the clear headline, clean design, and eye-catching call-to-action (“Stay subscribed”).

Marketing Campaign: Engagement

The average person subscribes to 2.8 streaming channels.With several platforms vying for our attention, brands like Netflix have gotten more targeted with its emails.

This email from Netflix provides a curated list of new shows the customer may be interested in based on their watch history.

It’s skimmable with plenty of visuals supporting the new releases and provides a CTA that prompts you to watch the trailer.

It also uses Netflix’s familiar black-and-red design, so that the recipient feels like they’re scrolling through Netflix, demonstrating the importance of keeping branding consistent across all your messaging channels.

Why I Like This Email:

The CTAs in this email entice the user to stop what they’re doing and head over to Netflix to check out the new content. It also includes a “Top Picks for You” section that shows personalized recommendations for the user.

4.Marketing Campaign: Promotion

Why I Like This Email

What to look for in a good email marketing platform

Features to look for

Email lists. Creating email lists is a must-have. From there, you should be able to easily create campaigns to target your lists (like “newsletter subscribers”). Good email list management will help you send emails that are relevant to different audiences and get your emails in the inbox.

Signup forms. A staple for lead generation. Signup forms are placed on your website and social media to find new leads and build your email list.

Customer segmentation. Your email marketing service should also help you target specific audiences and interest groups. Use segmentation to further tailor your marketing campaigns for higher success.

Transactional emails. Payment confirmations, shipping updates, password resets — these are all non-promotional messages that are also important for your customers’ well-being and help things run smoothly.

Email automation workflows. When managing hundreds or even thousands of contacts, it’ll be nearly impossible to send out campaigns without automation. Trigger emails at the perfect time in response to customer actions or needs.

Need to onboard new subscribers? Automate welcome emails. Are customers leaving items in their carts? Automate an abandoned cart sequence. Automation workflows can get as complex as you want and keep contacts engaged without extra effort on your part.

Email lists. Creating email lists is a must-have. From there, you should be able to easily create campaigns to target your lists (like “newsletter subscribers”). Good email list management will help you send emails that are relevant to different audiences and get your emails in the inbox.

Signup forms. A staple for lead generation. Signup forms are placed on your website and social media to find new leads and build your email list.

Customer segmentation. Your email marketing service should also help you target specific audiences and interest groups. Use segmentation to further tailor your marketing campaigns for higher success.

Transactional emails. Payment confirmations, shipping updates, password resets — these are all non-promotional messages that are also important for your customers’ well-being and help things run smoothly.

Email automation workflows. When managing hundreds or even thousands of contacts, it’ll be nearly impossible to send out campaigns without automation. Trigger emails at the perfect time in response to customer actions or needs.

Need to onboard new subscribers? Automate welcome emails. Are customers leaving items in their carts? Automate an abandoned cart sequence. Automation workflows can get as complex as you want and keep contacts engaged without extra effort on your part.

The 11 best email marketing platforms