Whatsapp Marketing

1.What is Whatsapp Marketing

Whatsapp Marketing is like a friendly chat between businesses and customers.Companies use the whatsapp app to send news about product and special offers or to help customers quickly if they have problems.

Also,businesses can create group chat for customers, exclusive offers .It makes customers , sharing fun updates or exclusive offers. It makes customers feel part of a special club.

But businesses must remember :Whatsapp is for chatting with friends and family,so they shouldn’t send annoying or too many messages.

In short ,Whatsapp Marketing isn’t just about selling stuff,It’s about talking with customers in a friendly,helpful way and respecting their personal space.

2.Benefits Of Whatsapp Marketing For Your Business

  • Profound relationships with customers
  • Higher conversion rate
  • Better sales
  • Lower cost of marketing

                                                                            Using messengers is a golden opportunity to improve your marketing strategy. There are four positive outcomes of using WhatsApp for your business promotion.

  • Profound relationships with customers

Over 55% of people feel more connected to a brand if they use messaging apps. It makes WhatsApp marketing a bulletproof strategy for building long profound relationships with customers. Maintaining such a connection, in turn, helps brands cut expenditures as customer retention is 5-25 times cheaper than acquisition.

Out of the box, WhatsApp provides business with a robust set of opportunities for personalization. For instance, you can send personalized welcome messages, special offers, birthday congratulations, and so on. Such an approach keeps customers more engaged with a brand – over 70% of consumers say they engage only with personalized marketing messages.

  • Higher conversion rate

Choosing a perfect channel for your initial contact with customers is crucial. People may get disgruntled with phone calls while staying inaccessible through email or social media.

Here is where WhatsApp comes in handy to nudge your prospects towards the purchase. Businesses say that customers answered 40% of their WhatsApp messages.

Better yet, messaging drives conversions. Namely, messaging after initial contact with a prospect can increase the conversion rate by 112.6%. However, WhatsApp marketing is not the only way to boost your conversions. If you want to learn some more tricks, follow our comprehensive guide on conversion rate optimization.

  • Better sales

WhatsApp marketing works as a sort of magic wand for your sales. The simple trick of adding a WhatsApp phone number on your website may result in a 27% more sales leads.

It seems like the opportunity to reach a brand through any messaging app alone instills confidence in potential customers. At least 66% feel more optimistic about purchasing from a company if it is active on messengers.

Better yet, you can consider WhatsApp a stand-alone sales channel for your business. It’s possible with the growing tendency for people to buy through messaging apps. Roughly 60% of consumers believe they will use messengers more to make purchases in the future.

  • Lower cost of marketing

WhatsApp is still a very affordable marketing channel, which makes this platform enticing for small businesses. All you need to get the ball rolling is to install an app and connect to the Internet.

Meanwhile, the chances that your message will reach the customer are sky high. On average, a user checks WhatsApp over 23 times a day.

WhatsApp marketing drives more conversions, improves sales, allows you to build deep quality relationships with customers, and costs next to nothing in terms of marketing expenditures.

3 .How to Do WhatsApp Marketing?

In the recent, Business Messaging Research Study, around 70% of the respondents mentioned that they were likelier to do business with an organization that could connect with them via a messaging app than one that could not.Now Imagine? A customer travels from City A to City B via two airline carriers and needs their boarding pass on their phone to travel. What sounds better for the customer’s experience: Downloading a bunch of extra applications or sending the customer the tickets via WhatsApp?Let’s understand this with another example. A customer went to your website, added several products to the cart, filled in all the details, and then exited at the last minute before the payment was made because they received an important call. They forgot to carry on after the call. Wouldn’t it make more sense to send them a message on WhatsApp to follow up or return to the payment landing page?It is not just about adopting a new channel to increase customer engagement or to add more options to your marketing strategies. WhatsApp is

the future for accelerating your sales outcomes as well. Sales made through conversational commerce channels like chatbots, digital voice assistants, and instant messaging platforms will grow more than sevenfold from $41 billion in 2021 to $290 billion by 2025, according to Juniper Research.

WhatsApp is evolving, and so should your engagement strategies. With an instant messaging platform like WhatsApp, there are a lot more possibilities than just informing your customers about great new deals and offers, including:

  • Redirecting them to a landing page after a failed/incomplete purchase.
  • Sharing a product catalog to inform customers about your latest products.
  • Automating customer support and doing away with lengthy customer calls.
  • Taking feedback from your customers proactively using automated messages.

Messaging platforms have come a long way since the early days of character-limited messaging. With WhatsApp dominating the messaging platform across geographies and demographics, customers are careful about where to invest their most valuable currency: time. They prefer to give their precious time to something other than organizations that make the engagement journey cumbersome and full of stopgaps instead of a streamlined, easy process.

4. WhatsApp Marketing Ideas and Examples

WhatsApp marketing is all about relationships with the audience and delivering value. However, there is space for some creativity in these conditions. Let’s take a once-over of WhatsApp campaigns from all sorts of businesses and get a dose of inspiration for your own brand promotions.

  1. Klook – transactional messages
  • The online travel platform Klook decided to use WhatsApp for customer satisfaction and to increase retention. Thus, the company built its marketing strategy around updates and notifications about bookings.
  • Klook kept its clientele’s best interests at heart and needed to find the most convenient communication channel. As the company has an enormous audience in the Asia-Pacific region, the choice fell on WhatsApp – the app is widespread in this area.
  • The travel platform invited its website and app visitors to subscribe to WhatsApp notifications – order updates and reminders. As a result, the opt-in rate for WhatsApp turned out to be 63% higher than for the Klook app’s push notifications. The customer retention rate grew by 40%.

2.Netflix – personal recommendations

The streaming giant, Netflix, knows a little something about keeping its users engaged with the service. The service offers personal recommendations in its mobile application. In 2017, the company decided to extend this practice to WhatsApp.

Netflix launched this campaign in January 2017 in India – WhatsApp’s biggest market. Users, who had both Netflix and WhatsApp installed on their smartphones, saw the offer to stay in touch through WhatsApp messenger. If a person clicked “I’m in,” they started to receive messages about their account and TV program and film suggestions. Half a year after Netflix offered the same opportunity for its users in the UK.

The trick here was to keep interacting with customers even after they’ve canceled their Netflix subscription. New show announcements and reminders triggered recipients to resubscribe to the streaming platform.

3. Agent Provocateur – profound counseling

The upmarket lingerie brand, Agent Provocateur, decided to go a bit further with recommendations to customers. A couple of years ago, the company started its Ménage à Trois campaign dedicated to Christmas.

Agent Provocateur offered couples to start a group chat with the brand assistant on WhatsApp. During the conversation, the company representative gave personal recommendations and facilitated the discussion of what the prospects wanted for Christmas.

31% of these conversations resulted in in-store visits and 61% converted into website traffic. The campaign was so successful that Agent Provocateur decided to make Whatsapp counseling a permanent service for VIP customers.

4.Adidas – tackling audiences’ issues

The sportswear brand, Adidas, used WhatsApp as a part of its new shoe promotion campaign. The brand decided to focus on a narrow audience – amateur football players – and help them tackle their specific issue.

Football teams fairly often experience troubles with stuff. Some players may drop out at the last minute before a match, and there might be no replacement. Adidas offered to find a substitute through WhatsApp. All you need to do is send a message to a WhatsApp hotline and share essential information about the match. In return, Adidas will send a top-notch football player to your game.

Although the campaign only lasted for six days and targeted a specific audience, it has delivered impressive results. In particular, Adidas got a lot of buzz in football media, retail websites, blogs, and so on.

Get Started with WhatsApp Marketing

Follow these steps if you want to get started on WhatsApp marketing.

Step 1 – Install the WhatsApp Application

Firstly, install the WhatsApp app and create a WhatsApp business account. You should make a name for your business using the 25 characters, upload a profile picture, and describe your business in the status section.

Step 2 – Add contacts to your business account

You can import contacts from your brand who have opted-in for WhatsApp communication.

Step 3 – Create Different Customer Segments

Using the WhatsApp Business app you can create different WhatsApp groups for your customer segments to enable group messaging. WhatsApp is currently supporting up to 256 contacts per group.

Step 4 – Craft Content

Create WhatsApp content for different groups and post them at the right time. WhatsApp has the highest open rate compared to direct emails. This means your WhatsApp messages are more likely to reach customers. You have to make the message straightforward and relevant to the target audience.

What’s Next?

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